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How I work with clients

Data-oriented design

Problem solving goes beyond shipping once. I look at the full product lifecycle—not just launch, but long-term maintainability and customer experience. No rush jobs that ignore what happens after release.

“Local-first” problem solving

Right-sized solutions: for durable software, it is often cheaper to extend what you already own than to rent someone else’s stack. Your software, your hardware, your constraints—no forced rip-and-replace.

Hands-on engineering

Direct collaboration: you get clear communication, honest tradeoffs, and ownership through delivery and handoff—not a rotating cast or opaque process.

Our services

CAD, embedded, and web—built for real systems

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Web & product engineering

Web & product engineering

From prototypes to production: TypeScript, Astro, APIs, and reliable delivery for your product and team.

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Embedded & firmware

Embedded & firmware

Firmware, embedded Linux, sensors, and interfaces—practical engineering for reliable systems.

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CAD & mechanical design

CAD & mechanical design

Solid modeling, CAD workflows, and practical design for prototypes and small-scale production.

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Managed hosting

Managed hosting

Deployment through fully managed operations—pick the tier that matches how hands-on you want to be, across common hosting models.

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About this demo

Layouts for a real engineering practice

Heff.world is a personal site: blog, projects, services, and resume. Example pages here show section patterns you can reuse—copy lives in Keystatic so you can reflavor without hunting through Astro files.

100%

Owner-led delivery

1

Primary contact

5★

Communication bar

What I can help with

Web & product engineering

From prototypes to production: TypeScript, Astro, APIs, and reliable delivery for your product and team.

Learn More about Web & product engineering

Embedded & firmware

Firmware, embedded Linux, sensors, and interfaces—practical engineering for reliable systems.

Learn More about Embedded & firmware

CAD & mechanical design

Solid modeling, CAD workflows, and practical design for prototypes and small-scale production.

Learn More about CAD & mechanical design

Managed hosting

Deployment through fully managed operations—pick the tier that matches how hands-on you want to be, across common hosting models.

Learn More about Managed hosting
Abstract engineering and build environment

10+

Years building products

40+

Shipped milestones

3

Disciplines in one loop

Coffee-fueled debug sessions

Who you work with

Engineering across web, firmware, and hardware

These layouts are demos, but the intent matches how I work: clear ownership, tight feedback loops, and deliverables you can ship—not slideware. Reach out through the real contact routes on this site when you are ready to talk scope.

Portrait of JJ Heffernan
JJ Heffernan

Principal engineer - Web platforms, APIs, and product surfaces with an eye for maintainability.

Portrait of Alex Chen
Alex Chen

Embedded & firmware - Bring-up, drivers, and test harnesses for real devices—not just dev boards.

Portrait of Sam Rivera
Sam Rivera

Mechanical / CAD - Assemblies, tolerances, and drawings that survive manufacturing.

Portrait of Jordan Lee
Jordan Lee

Integration & DevOps - CI, releases, and observability so teams trust every deploy.

About me

Working at the intersection of mechanical design, embedded systems, and the web, that mix shows up in my projects: from CAD and hardware bring-up to shipping usable software and interfaces people actually enjoy.

This site is my home base on the internet, writing, projects, and ways to work together. If you want the full story, see the resume, blog, LinkedIn, or Instagram (@jheffmedia).

Based around Philadelphia. Available for remote work with cloud-first delivery, async collaboration, and crisp written updates. On-site is by appointment only.

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